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"I wouldn't want to see that as a Super Bowl commercial," says Stasney. Of course, everyone likes the thought of a couple of girls kissing, but they don't like the thought of a couple of guys kissing. "We honestly did not think there would be any issue with the ad," said Friesen. The music builds.ĭominic Friesen, a spokesman for, sees no problem with the ad, which he says cost ManCrunch $100,000 to produce. Then, they both reach for potato chips at the same time. They're rooting for their respective teams. The 30-second ManCrunch ad shows two guys on a couch watching a football game.
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The Tebow and ManCrunch ads raise questions about not just what networks want in Super Bowl advertisements, but also what potential advertisers really want from the Super Bowl. Within a few weeks of that ad's approval, CBS turned down a commercial for the Super Bowl produced by a new gay dating site called.
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The ad is sponsored by the conservative group Focus on the Family. This year, CBS is airing an anti-abortion commercial featuring college football star Tim Tebow, with his mother. The ad was rejected by CBS.Įach year, millions of people tune in to the Super Bowl to cheer their favorite team.īut some people watch just for the commercials, and for them, the 2010 game should be pretty interesting. In 2019, it targeted Disney/Pixar’s “Toy Story 4” for including a scene of two moms dropping their child off at school, and it called on Hallmark Channel to remove an ad for the wedding planning website Zola featuring a same-sex wedding.New gay dating site made an ad for the Super Bowl, featuring two male football fans kissing. In October, it protested an Uber Eats commercial featuring Olympic gymnast Simone Biles and nonbinary “Queer Eye” star Jonathan Van Ness. The organization often opposes LGBTQ-inclusive programming and advertising. “I am extremely disappointed that eHarmony is refusing to remain neutral in the cultural war by pushing the LGBTQ agenda on families,” it reads in part. The petition, which calls on eHarmony to pull the spot, received more than 15,300 signatures as of Tuesday afternoon. “This eHarmony ad brainwashes children and adults by desensitizing them and convincing them that homosexuality is natural,” a statement on the One Million Moms website reads, “when in reality it is an unnatural love that is forbidden by Scripture just like love rooted in adultery is forbidden.” “While we’re proud of the changes we’ve made to our platform, we recognize that we have work left to do, and are committed to finding ways to be more inclusive to people of all gender identities and sexual orientations across all facets of what we do,” Mandel said. Our commitment to make sure our platform reflects that is a priority for us as a company.”ĮHarmony’s benefits package for 2021 offers coverage for gender-affirming surgery, as well as equal parental leave, regardless of gender identity or sexual orientation, and including adoptive and foster parents. “One of our main objectives is to ensure we’re always striving to create a culture that’s diverse, inclusive and welcoming to all of our members and our employees.
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“Over the last couple of years, we’ve taken several actions to become more of the company that we want to be,” he said. Mandel said the response has been largely positive, and LGBTQ usership has grown 109 percent year-over-year. started redirecting to the main eHarmony site in November 2019.